Occupancy rate is one of the most-cited metrics in short-term rentals — and one of the most misunderstood. A 75% occupancy rate looks great in one market and mediocre in another. Context is everything.
What Is Occupancy Rate?
Occupancy Rate = Booked Nights ÷ Available Nights × 100
General Benchmarks
| Market Type | Average Occupancy |
|---|---|
| Major urban (Paris, London, NYC) | 65–80% |
| Beach / seasonal destinations | 45–70% (peaks at 85–90%) |
| Mountain / ski resorts | 40–65% |
| Secondary cities | 55–75% |
The Seasonality Trap
Many hosts panic at a 40% occupancy rate in January — but if their market typically runs at 35% in January, they're actually outperforming. Hosmetrics' monthly view shows you your personal baseline so you can measure against your own history, not aggregate data.
Occupancy vs RevPAN
Always read occupancy alongside RevPAN. A high-occupancy, low-rate property may be underpriced. Hosmetrics surfaces both metrics side by side so you can make informed pricing decisions.